Loyalty and Sacrifice

Ushering New Horizons for Business Leaders in the Digital Age

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Available across all major platforms and outlets

Open your mind to a new 21st century thinking

A HIGHLY RECOMMENDED BOOK 

BY GLOBAL LEADERS


Loyalty and Sacrifice are inseparable. In the case of war heroes and employees, sacrifice is well recognized and celebrated. In the case of customers, the question is: are customers capable of sacrifice? 


This book proposes a holistic and uniform definition of loyalty and embraces its hidden facets to re-define customer loyalty. It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts.


A new concept of Latency Factors, based on cognitive bias and mental patterns, that identifies the blind spots in our thinking, is also introduced in this book.


The relevance of this book is timely as the world is witnessing rapid digital progress. Only if basic definitions are precise, can advanced algorithms be useful for worthwhile human progress.


A departure from what we have known and adhered to for the past 200 years. Redefines the term 'Loyalty.' Loyalty and Sacrifice are inseparable. In the case of war, heroes, and employees, Sacrifice is well recognized and celebrated. In the case of customers, the question is: are customers capable of Sacrifice? 


We have crossed the threshold of AI nudging human behavior. Only if basic definitions are precise, can advanced algorithms be useful for worthwhile human development. Loyalty and Sacrifice are inseparable. 


This book proposes a holistic and uniform definition of loyalty and embraces its hidden facets to redefine customer loyalty. 


The most significant concepts in the book are embodied in four pillars. 


  1. Defines Loyalty.
  2. Crafts a new definition of customer loyalty. 
  3. Proposes a new framework of four L&S principles. 
  4. Introduces a new concept of  Latency Factors.


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For a short description of each chapter, and podcast about the book ...

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Open your mind to a new 21st century philosophy

A HIGHLY RECOMMENDED BOOK 

BY GLOBAL LEADERS

available across all major platforms and outlets

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