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Creative Pursuits

Communication is an integral part of any change management initiative. We extend our unique capabilities to support C-Suite with in-depth domain knowledge — an asset that can be of immense value.  

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Visual design and the power of the word expressed in an appropriate medium resonating to the strategic cause can unlock hidden value. Designing brand identity and short films is a passion for supporting the C-Suite in achieving their vision. 


A bespoke offering for C-Suite creative pursuits covers  four distinct experiences in corporate films. 


Unscripted Thematic: Based on ad-lib conversations:

  • The theme of the documentary is agreed upon, and personalities are invited to speak spontaneously on camera. 
  • Leading the conversation to the purpose of the documentary is done by the interviewer. 
  • The interviewer would have an overall game-plan in mind as to what parts would finally use in his edit to meet the intended outcome. 


Scripted Pitch: A pre-conceived narrative:

  • The film's flow is pre-decided, and the protagonist is filmed while reading a script from a teleprompter. Voiceover is sometimes necessary. Music and special effects get added to make the movie come alive.


Leading Thoughts: 

  • Thought leaders speak on a specific theme. In these videos, business leaders share their experiences, passionately talk about relevant ideas. 
  • A well-curated film gets created to meet the goals of the communiqué. 


In 72 Hours Rush — A category of its own: 

  • Have produced short  films from available B-roll and stock footage by writing the script, setting graphics, editing, composing music, and special effects — all in just 72 hours. 
  • Getting it right with the first attempt with no hurdles for approval is when those cried out for help in dire situations.


Some examples:

Scripted Pitch:  Ushering New Horizons

Scripted Pitch and Unscripted Thematic:  A Guiding Light 

Scripted Pitch:  Middle East and North Africa – A Region of Great Opportunity

SCRIPTED PITCH: Bold Endeavors

SCRIPTED PITCH: The Young will Lead the Future

SCRIPTED PITCH: Reading Habit —  A Foundation for Life 

UNSCRIPTED THEMATIC: Echoes

LEADING THOUGHTS: Tata Literature Live

IN 72 HOURS: Bonds of Humanity

IN 72 HOURS: Secrets of Innovation

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